Communication And E

Communication And E

ECommerce has forever revolutionized the way business is done. While desktop or laptop computers still remain the preferred digital medium for online purchases in the United States, mobile commerce is on the rise. In the fourth quarter of 2016, mobile e-commerce spending in the U.S. reached about 22.68 billion U.S. dollars, accounting for 20.8 percent of the total digital commerce spending in the country during that quarter. The growth of mobile shopping is not limited to the United States - about 46 percent of internet users in the Asia Pacific region have purchased products or services on mobile devices. Mobile shopping penetration rate in Europe stood at 32 percent in 2016, and almost 30 percent of those in North America had purchased products via a mobile device, whether smartphone or tablet computer. Furthermore, online shoppers use their mobile devices to track a delivery, compare prices among retailers, search for a retail coupon or use a retailer's app.

The big question behind pay-per-click advertising is whether or not it's worth the cash when you can simply get traffic from regular search engine ranking (otherwise known as organic traffic). Afterall, there are plenty of companies out there that promise to help get you all the traffic you need through optimizing your web site for organic ranking. The answer to this question is quite simple: profit is profit. Through conversion tracking tools such as those offered by Yahoo! Search Marketing and Google AdWords anyone can calculate exactly what their profit is after cost of PPC advertising is taken out. In my opinion, Google AdWords has the most user-friendly interface among the PPC advertisers. Google Adword's interface makes it very easy to see which keywords are pulling you in the most sales, and which ones aren't even worth your advertising money.

Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine Once a particular product has been found on the website of the seller, most online retailers use shopping cart software to allow the consumer to accumulate multiple items and to adjust quantities, like filling a physical shopping cart or basket in a conventional store. A "checkout" process follows (continuing the physical-store analogy) in which payment and delivery information is collected, if necessary. Some stores allow consumers to sign up for a permanent online account so that some or all of this information only needs to be entered once. The consumer often receives an e-mail confirmation once the transaction is complete. Less sophisticated stores may rely on consumers to phone or e-mail their orders (although full credit card numbers, expiry date, and Card Security Code , 24 or bank account and routing number should not be accepted by e-mail, for reasons of security).

Likewise, if you have an online business, you'll want to convince your potential customers or Web site browsers to make a purchase for the products you are selling from your Web site. Once consumers decide that they're ready to make a purchase, they'll need to be guided to an online transaction or secure Web server so that you can collect their personal and payment information using a secure encryption method. It is possible to create a Web site that can collect credit card and other sensitive data without offering encryption; however, most savvy shoppers will never enter credit card information into a nonsecure Web site. Therefore, we highly discourage any attempt to create a simple shopping cart that does not include secure socket layer encryption of personal or sensitive data. Operating a Web site without encryption for personal or credit card data is a sure-fire formula for disaster and loss of potential customers.

e-commerce internet sales

Online shopping has become extremely routine and predictable, which is one of its great appeals to the consumer. Online shoppers commonly use credit card to make payments, however some systems enable users to create accounts and pay by alternative means such as debit card and Various types of electronic payment processor. These stores are usually available 24 hours a day and many consumers have internet access both at work and at home. Online stores must describe products for sale with text, photos and multimedia files, whereas in a physical retail store, the actual product and the manufacturers packaging will be available for direct inspection.

It widened the target audience to men and women of the middle class.

It provides more freedom and control than shopping in a store.